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Privacy Policy

Last updated: February 23, 2024

Introduction and Overview

At BZ Diamond, we are committed to safeguarding the privacy and security of our customers’ personal information. This Privacy Policy outlines the types of personal data we collect, why we collect it, how we use and protect it, and the rights and choices you have regarding your personal information. This policy applies to your interaction with BZ Diamond, whether through our website, social media platforms, email, phone, or any other communication channel (collectively referred to as the “Services”).

By accessing or using our Services, you consent to the practices described in this Privacy Policy. If you do not agree with these terms, please discontinue use of the Services.

We encourage you to review this Privacy Policy regularly to stay informed about how we handle your information. If you have any questions or concerns, please feel free to contact us through the details provided in the “Contact Us” section below.


This Privacy Policy is intended to comply with relevant laws and regulations governing data protection in the UAE. If you are a resident of other regions, such as the European Union, please refer to our additional disclosures for region-specific privacy rights.

Information We Collect

At BZ Diamond, we value the trust you place in us and are committed to ensuring your privacy and data security. This section outlines the types of personal information we collect from you and how we use it. We collect Personal Information that you provide directly through our Services, including, but not limited to, when you create an account, make a purchase, subscribe to our newsletter, or contact our customer service team. Our collection may also occur through various channels including our website, email, phone, social media platforms, or other interactions you have with BZ Diamond (collectively, the “Services”). Additionally, we may partner with third-party service providers (defined below) to assist in the collection and processing of this information.

Below is a list of the categories of Personal Information we may collect and have collected over the past 12 months:


  • Contact Information: We collect your first and last name, email address, postal address, phone number, and other similar contact data to communicate with you and provide the Services.
  • Credentials: We collect passwords and security information used to authenticate and grant access to your account.

  • Demographic Information: We may collect details about your age, gender, birth date, nationality, and other demographic data to personalize your shopping experience.

  • Payment Information: When you make a purchase through BZ Diamond, we use a third-party payment provider, N-Genius Payment Solutions, to process your payment. Please note that after selecting your items and proceeding to checkout, you will be securely redirected to the N-Genius payment platform to complete your transaction. BZ Diamond does not collect or store your payment card details directly; all payment information, including your credit card number, security code, and expiration date, is handled securely by N-Genius in accordance with their privacy and security policies. For more information on how N-Genius handles your payment data, we encourage you to review their privacy policy directly on their payment portal.
  • Profile Information: We gather preferences and other profile information you provide, such as your interests, wish lists, or specific diamond preferences.
  • Contacts: If you choose to refer a friend, email a product to someone, or engage in other similar activities, we collect contact information for you and the recipient to fulfill your request.

  • Content: We collect the content of any messages or communication you share with us, such as feedback, product reviews, messages sent through live or automated chats, and inquiries submitted to our customer service team. This may include comments, photos, videos, or other materials you submit to us. For example, if you contact us for information on a specific diamond or use our virtual consultation services, we will collect the information necessary to assist you.
  • Government Identification Data: In some cases, such as for fraud prevention purposes, we may collect government-issued identification data, such as a driver’s license, Emirates ID, or passport. We may also collect national identification numbers if required for specific transactions or in compliance with legal obligations. 
  • Voluntary Information: You may choose to voluntarily provide additional information through our Services that we do not specifically request. Please note that if you provide such information, you are solely responsible for its content and the implications of sharing it.



Information Collected Automatically


In addition to the information you provide directly, BZ Diamond automatically collects certain data when you interact with our Services. This helps us improve our website, enhance your shopping experience, and personalize our communications. We may also engage third-party service providers to assist with the collection and analysis of this data. The categories of information we may automatically collect include:


  • Service Use Data: We track how you interact with our Services, such as the pages you visit, the features you use, the emails or advertisements you view, the diamonds you browse or purchase, and the time spent on our website.
  • Device Connectivity and Configuration Data: We gather details about your device, such as the type of device you use (mobile, desktop, etc.), browser type, operating system, language preferences, and internet service provider.

  • IP Address and Device Identifiers: We collect your IP address and related geographic information, as well as other device identifiers, such as mobile advertising identifiers. This helps us understand traffic patterns, troubleshoot technical issues, and protect against fraud.

  • Cookies and Tracking Technologies: At BZ Diamond, we prioritize your privacy and do not use cookies or similar tracking technologies on our website. We do not track your browsing behavior or store any data related to your interactions with our site through cookies. Should this policy change in the future, we will update our Privacy Policy accordingly and provide you with the option to manage your cookie preferences.

Information From Other Sources

At BZ Diamond, we do not collect information about you from third-party sources. All the personal information we gather is provided directly by you when you interact with our Services, such as making a purchase, creating an account, or contacting customer support. We do not supplement this data with information from marketing companies, social networks, financing providers, or any other external sources.

Use of Information

At BZ Diamond, we collect and use your Personal Information for various business and commercial purposes as outlined in this Privacy Policy. Our primary purposes for collecting and using your information include:

  • Managing Our Services: We collect information to manage your account, process transactions, and ensure the smooth operation of our website and services.
  • Fulfilling Your Orders: We use your information to process and fulfill your purchases of diamonds, respond to your inquiries, and provide customer service.
  • 
Scheduling and Appointment Reminders: We may use your contact information to send reminders or assist in scheduling virtual consultations or other interactions with us.
  • Communicating Important Updates: We use your contact details to send you important notifications such as technical updates, security alerts, changes to our policies, and other administrative messages.

  • Analyzing Trends and Usage: We monitor usage data to analyze trends, improve user experiences, and ensure our website and services are functioning efficiently.

  • Improving Our Offerings: We use information to improve our marketing efforts, website content, and product offerings, ensuring you receive the best experience possible.
  • 
Marketing and Promotions: We may send you communications about our products, offers, promotions, and events via email, to the extent you have opted into such communications. You can manage these preferences at any time.

  • Ensuring Legal Compliance: We use your information to comply with any applicable laws, regulations, legal processes, or government requests.

  • Protecting Against Fraud: We use data to detect and prevent fraud, enforce our terms and conditions, and protect the rights, privacy, safety, or property of BZ Diamond, our customers, or others.

Sharing of Information

At BZ Diamond, we prioritize your privacy and do not share your Personal Information with third parties except as necessary to provide the Services you request. We do not sell, rent, or otherwise disclose your information to third parties for their own marketing purposes. The only situations where we may share your information are:

  • Service Providers: We may share your information with trusted third-party service providers solely for the purpose of completing tasks on our behalf, such as processing your payment through N-Genius Payment Solutions, managing website hosting, or providing customer support. These providers are contractually obligated to keep your information confidential and use it only for the purposes for which we have engaged them.

  • Legal Compliance: We may disclose your information if required to do so by law, in response to legal requests, or to comply with applicable laws, regulations, or legal processes.

  • Fraud Prevention and Protection: We may share information to prevent or address potential fraud or security breaches, or to protect the rights, property, and safety of BZ Diamond, our customers, or others.
  • Business Transfers: In the event of a business transaction, such as a merger or sale of BZ Diamond, your information may be transferred as part of the transaction. We will notify you of any such transfer and any new privacy policies that may apply.

  • With Your Consent: In any other case where you have provided explicit consent, we may share your information as needed to fulfill your request.

Beyond these cases, we do not share or disclose your Personal Information to other entities. Any information that does not identify you personally (such as aggregated data or de-identified information) may be used freely in compliance with applicable laws.

Other Parties

  • Links to Third-Party Websites and Services: Our Services may contain links to third-party websites, platforms, or services that are not operated or controlled by BZ Diamond and are not covered by this Privacy Policy. For instance, if you are redirected to N-Genius Payment Solutions to complete a purchase, their privacy policy governs the handling of your personal information. We encourage you to review the privacy policies of any external websites or services you visit through our links, as they may collect and store information independently of BZ Diamond. The information collected by these third parties, including how they use, store, and share your data, is subject to their own privacy policies, which may differ from ours.

  • Social Features: BZ Diamond may offer features that allow you to interact with our Services through third-party social platforms, such as Facebook or Instagram (“Social Features”). For example, you may choose to “like” or “share” content from our website on these platforms. If you choose to interact with social networks through our Services, both BZ Diamond and the third-party platform may have access to certain information, such as your public profile, friends list, or any other information you have authorized the social network to share. We encourage you to review the privacy policies of these social platforms to understand how they handle your data. 

Analytics and Interest-Based Advertising

Our Services may use Online Technologies owned and operated by vendors and third parties to provide analytics and serve interest-based advertisements. For instance, we use Online Technologies from analytics providers, such as Google Analytics, to help us analyze your use of the Services, compile statistical reports on our Services’ activities, and provide other services related to website usage and performance. Additionally, we use Meta (Facebook) Pixel and similar technologies to track your interactions with our website and deliver relevant advertising to you across Facebook and Instagram.

We also work with ad-serving services, advertisers, and other third parties to serve ads both on our Services and across other websites and platforms. These third parties may use cookies, web beacons, or similar technologies on our Services (including in emails and advertisements) as well as on other websites to track your activities over time. This helps us provide you with interest-based advertising (“Interest-Based Advertising”) tailored to your preferences based on your browsing behavior and interactions with our Services.

For example, we may use Matched Ads, where ads are targeted to reach people who have visited our Services or have similar characteristics to those users. By incorporating the Meta (Facebook) Pixel, we may share information such as your email address with Facebook to use its Custom Audiences feature to deliver targeted advertisements to you or others like you on Facebook or Instagram.

As mentioned, vendors and third parties may act as our Service Providers, or in certain contexts, independently determine how to process your information. We encourage you to review their respective privacy policies and terms of use for further details on how they handle your data.

Your Rights and Choices

Review and Update of Account Information. You may access, update, or remove certain account information that you have voluntarily submitted to us through the Services. If you would like to update or revise information in your account, you may do so by logging into your account or by contacting us as outlined in the “Contact Us” section below. We may require additional information to verify your identity. Please note that we will retain and use your information as necessary to comply with legal obligations, resolve disputes, and enforce our agreements.

Online Technology Choices. At BZ Diamond, we do not use cookies or similar tracking technologies on our website. Therefore, you do not need to take any action to disable cookies while using our Services. Should this policy change in the future, we will notify you and provide options for managing your preferences.

Analytics and Interest-Based Advertising. While we do not use cookies, we do use Google Analytics to understand how our website is used. You can opt out of Google’s use of your Personal Information in connection with Google Analytics by visiting tools.google.com/dlpage/gaoptout and downloading the Google Analytics Opt-out Browser Add-on. If you are concerned about interest-based advertising, you can opt-out of receiving targeted ads from certain providers by visiting the Digital Advertising Alliance (DAA) at aboutads.info/choices or the Network Advertising Initiative (NAI) at networkadvertising.org/choices. Please note that opting out will only apply to the specific browser or device you use and will not eliminate all advertising but rather limit targeted or interest-based ads.

Communications. Since BZ Diamond does not offer text messaging services, there is no need to opt-out of such communications. If you no longer wish to receive promotional emails from us, you can opt out at any time by following the unsubscribe instructions provided in our emails or by contacting us directly. Please note that opting out of promotional emails does not affect our non-promotional communications with you, including those related to your account, orders, or other business communications.

Data Security and Retention

At BZ Diamond, we take the security of your Personal Information seriously. We implement and maintain reasonable administrative, physical, and technical security safeguards designed to protect your information from loss, theft, misuse, unauthorized access, disclosure, alteration, and destruction. However, while we strive to use commercially acceptable means to protect your information, please be aware that no method of transmission over the Internet or electronic storage is completely secure. Therefore, we cannot guarantee the absolute security of your information.

Data Retention. We retain your Personal Information only for as long as necessary to fulfill the purposes for which it was collected, including providing you with our Services, supporting any orders or services provided to you, and meeting any legal, accounting, or reporting requirements. We also retain your information as needed to establish or defend legal claims, prevent fraud, or as otherwise permitted by law.


To determine the appropriate retention period for your Personal Information, we consider factors such as:


  • The amount, nature, and sensitivity of the data.
  • The potential risk of harm from unauthorized use or disclosure.
  • The purposes for which we process your data and whether those purposes can be achieved through other means.
  • Applicable legal obligations.
  • When your Personal Information is no longer required for these purposes, we will securely delete, anonymize, or otherwise de-identify it in accordance with this Privacy Policy.

International Transfer. BZ Diamond is based in Dubai, UAE, and the information we collect is governed by the laws of the United Arab Emirates. By using our website or providing any Personal Information, you consent to the processing, storage, and transfer of your information to and from Dubai and any other country where BZ Diamond, its affiliates, partners, or service providers operate. This includes countries that may have different or less stringent data protection laws than those in your country of residence. Your use of our Services or submission of any information constitutes your consent to the transfer, processing, usage, sharing, and storage of your data outside of your country, in accordance with this Privacy Policy. We take appropriate measures to ensure that your Personal Information remains protected, regardless of where it is processed. If your data is collected from regions such as the European Economic Area (EEA), we will ensure that any transfer of your Personal Information is subject to suitable safeguards to comply with applicable data protection laws.

Changes to the Privacy Policy

This Privacy Policy constitutes the entire and exclusive statement of our privacy practices and supersedes any earlier versions. We may occasionally update this Privacy Policy to reflect changes in our operations, and we reserve the right to do so at any time. When we make changes, we will update the “last updated” date at the top of this page, and any changes will be effective immediately upon posting of the revised Privacy Policy on our website. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our Services after any changes to this Privacy Policy indicates your acceptance of the terms of the Privacy Policy then posted. If any changes are significant or materially affect the way we handle your Personal Information, we may provide additional notice, such as by sending an email to the address you have provided.

Data Retention. We retain your Personal Information only for as long as necessary to fulfill the purposes for which it was collected, including providing you with our Services, supporting any orders or services provided to you, and meeting any legal, accounting, or reporting requirements. We also retain your information as needed to establish or defend legal claims, prevent fraud, or as otherwise permitted by law.

To determine the appropriate retention period for your Personal Information, we consider factors such as:

  • The amount, nature, and sensitivity of the data.
  • The potential risk of harm from unauthorized use or disclosure.
  • The purposes for which we process your data and whether those purposes can be achieved through other means.
  • Applicable legal obligations.
  • When your Personal Information is no longer required for these purposes, we will securely delete, anonymize, or otherwise de-identify it in accordance with this Privacy Policy.

Additional Disclosures for Data Subjects in Europe

he following information is provided to supplement our Privacy Policy for individuals located in the European Economic Area (EEA), the United Kingdom, and Switzerland (collectively referred to as “Europe”).

Lawful Basis for Processing


Under European data protection law, we are required to have a lawful basis for processing your Personal Information. The lawful bases we rely on include:

  • Consent: Where you have given your consent to the processing for specific purposes, either to us or to our service providers or partners.


 

  • Performance of a Contract: Where processing is necessary to fulfill a contract with you, such as processing your purchases or responding to your requests.

 

  • Legal Obligation: Where processing is necessary for compliance with a legal obligation, such as tax or reporting requirements.


 

  • Legitimate Interests: Where processing is necessary for our legitimate interests or those of a third party, as long as those interests do not override your rights and freedoms. These legitimate interests may include:


 

  • Communicating with you in response to your inquiries, orders, or other requests.
  • Conducting marketing and promotional activities related to our business.
  • Improving the security and optimization of our Services, including fraud prevention.
  • Processing job applications and improving our recruitment process.

Data Subject Rights


If you are located in Europe, you have the following rights concerning your Personal Information:

  • Access: The right to access the Personal Information we hold about you.
  • Rectification: The right to request correction of inaccurate or incomplete data.
  • Erasure: The right to request the deletion of your Personal Information, where applicable.
  • Portability: The right to request a copy of your data in a portable format.
  • Restriction or Objection: The right to restrict or object to the processing of your Personal Information under certain conditions.
  • Withdrawal of Consent: Where we rely on your consent to process your data, you may withdraw your consent at any time.
  • You also have the right to request that we not process your Personal Information for purposes that differ materially from the purposes for which it was originally collected or for which you have subsequently given consent. To exercise any of these rights, please contact us as outlined in the “Contact Us” section.

Data Retention. We retain your Personal Information only for as long as necessary to fulfill the purposes for which it was collected, including providing you with our Services, supporting any orders or services provided to you, and meeting any legal, accounting, or reporting requirements. We also retain your information as needed to establish or defend legal claims, prevent fraud, or as otherwise permitted by law.

To determine the appropriate retention period for your Personal Information, we consider factors such as:


  • The amount, nature, and sensitivity of the data.
  • The potential risk of harm from unauthorized use or disclosure.
  • The purposes for which we process your data and whether those purposes can be achieved through other means.
  • Applicable legal obligations.
  • When your Personal Information is no longer required for these purposes, we will securely delete, anonymize, or otherwise de-identify it in accordance with this Privacy Policy.

Requests

If you are a resident of Europe who wishes to exercise any of the rights described above, or have any questions regarding your data, please submit your request via our online contact form or email our customer service team. In your request, please specify which right you are seeking to exercise and provide sufficient details to help us process your request. We may require additional information to verify your identity before proceeding with your request. If we are unable to verify your identity, we may deny the request for your security.


Please note, when submitting a request, do not include sensitive or special categories of Personal Information (e.g., national identifiers, health information, biometric data, criminal background information, financial account numbers, or payment card details). BZ Diamond does not require such information to process your request and including it may delay the process.
We will evaluate and respond to your request in compliance with applicable data protection laws. In certain cases, due to legal, contractual, or other restrictions, we may not be able to provide all the information requested or fulfill your request.

Should this occur, we will inform you of the reasons why we are unable to meet all or parts of your request.
For individuals in Europe, if you believe we are not complying with applicable data protection laws, you have the right to lodge a complaint with your local data protection authority.